The first Cat Rental Store opens in Western Africa
Created 12/23/2009, 01:29:55 pm
“The idea of opening a Cat Rental Store
is a natural and logical continuation of rental activities we have had since
1998. During the past years we have learnt to manage the rental business in
demanding conditions; our partners and customers have also had to learn to
trust us. The machine fleet has evolved and grown over the years consisting
today of approximately hundred machines,” explains Bernard Ballion, the
director of Burkina Equipements.
Transforming the existing rental activities to correspond a Cat Rental Store took an entire year. In addition to the signage and elements supporting communication, the staff – salesmen, operators and mechanics – needed to be trained on new products offered. Approximately fifty people work for the Cat Rental Store out of which four permanently in the store. “Today, through our Cat Rental Store, we can propose our customers operating in Burkina Faso a complete range of solutions for their equipment needs,“ Bernard Ballion says.
About Caterpillar
For more than 80 years, Caterpillar Inc. has been building
the world’s infrastructure and, in partnership with its worldwide dealer
network, is driving positive and sustainable change on every continent. With
2008 sales and revenues of $51.324 billion, Caterpillar is a technology leader
and the world’s leading manufacturer of construction and mining equipment,
diesel and natural gas engines and industrial gas turbines. More information is
available at www.cat.com.
Note to Editors: Caterpillar rolls-out products and services in
each of its territories at different time intervals. Although every effort is
made to ensure that product information is released only after Caterpillar has
received confirmation from our dealer network, our plants, and our marketing
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editors are kindly requested to verify with their local dealer for product
availability and specifications.
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Source unitedkingdom.cat.com
